Position Responsibilities:
Drive Demand for Mainstay Products:
- Conduct strategic, evidence-based product presentations and interactive demonstrations to clinical decision makers and physicians within hospital, ASC, physician practice, and clinical settings. These presentations emphasize measurable clinical outcomes, patient-reported benefits, and return-on-investment metrics that resonate with various stakeholders.
- Implement targeted awareness campaigns by identifying and engaging key opinion leaders (KOLs) within specific territory. Strategically recruits these physicians and their staff to participate in local or regional training programs where compelling patient success stories and clinical data showcase product efficacy.
- Develop customized educational content tailored to address the specific clinical challenges and priorities of different stakeholders ensuring messaging resonates with each audience’s unique perspective and needs.
- Create and nurture clinical champions within accounts by providing exceptional support, responding promptly to clinical questions, and demonstrating unwavering commitment to patient outcomes, thereby establishing Mainstay as the preferred therapy partner.
Support the Commercial Efforts of the Sales Team:
- Provide ongoing clinical education and comprehensive case support to customers through a structured program of initial training, advanced techniques workshops, and regular refresher sessions, ensuring optimal product utilization and consistently positive patient outcomes.
- Expand organic growth by collaborating with Therapy Managers, Area Business Managers, and Sales Leaders to identify high-potential accounts based on patient demographics, procedural volumes, and reimbursement landscape. Collaborates to develop clinically-focused value propositions that address specific pain points for each account, facilitating new business acquisition and expansion within current and adjacent practices.
- Transition into the role of primary account maintenance and organic growth once implant volumes reach mutually established thresholds and demonstrate stability. Provide continuity of service, deepen clinical partnerships, and support Therapy Managers to focus on developing new accounts, to achieve Mainstay’s strategic growth targets.
- Foster productive cross-functional relationships with field-based commercial partners through regular joint planning sessions, account strategy reviews, and collaborative problem-solving. Utilizes shared digital platforms and communication tools to maintain alignment on account priorities and ensure coordinated customer engagement.
Provide Clinical Input and Customer Feedback to the Field Sales and Marketing Teams:
- Serve as Mainstay Medical’s clinical authority during surgical procedures and device implantations by providing all necessary equipment, demonstrating expert knowledge of implant methodology, and offering real-time troubleshooting guidance. This ensures procedural success and physician confidence for long-term therapeutic benefit.
- Serve as primary contact for implanted patients. Conduct thorough device system interrogations using proprietary software and diagnostic tools to analyze performance parameters, patient response patterns, and therapy effectiveness. Provide technical support and follow-up consultations in hospitals and clinics to optimize programming settings based on individual patient needs and response.
- Deliver responsive on-call support for surgeries, reprogramming needs, MRI requirements, troubleshooting challenges, and follow-up as needed. Strategically utilize available time between clinical cases to assist commercial operations with patient identification and selection support, helping physicians identify ideal candidates based on established clinical criteria.
- Implement a multi-tiered educational approach for implanting physicians, referring clinicians, hospital personnel, and office staff through:
- Personalized one-on-one training sessions that address specific learning needs and clinical scenarios
- Comprehensive in-service education programs featuring hands-on components and case simulations
- Interactive seminars and symposiums that showcase expert speakers, case studies, and emerging clinical applications
- Systematically document clinical insights, physician feedback, and observed product performance during procedures and follow-up visits. Communicate these findings to product development and marketing teams through structured feedback channels, directly influencing product enhancements and marketing messaging.