Jobs at Sagent Pharmaceuticals

Sagent is seeking a Marketing Specialist. The Marketing Specialist participates in the development and execution of tactical marketing programs and strategies that support the growth and expansion of Sagent's generic injectable portfolio. This role is responsible for supporting product launches, development and execution of promotional materials and advertising programs, trade show and conference activities, and social media and e-communications.

The Marketing Specialist collaborates with cross-functional teams, including Sales, Regulatory, Creative, and external partners, to develop compelling, accurate, and compliant marketing content and programs that support business objectives and customer engagement. The ideal candidate has downstream pharmaceutical marketing experience, strong project management skills, exceptional attention to detail, and the ability to work independently and take initiative in a fast-paced environment.

Success in the role is measured on:

• Quality, accuracy, and compliance of customer-facing marketing materials and communications.
• Effectiveness and engagement of social media, e-communications, and digital marketing initiatives.
• Successful coordination and execution of trade shows and industry events.
• Ability to manage multiple projects independently while meeting established timelines and priorities.
• Collaboration and responsiveness to internal stakeholders, Sales, and external partners.

Product Launches, Promotional Materials & Advertising – 40%

• Support the planning and execution of new product launches, including launch timelines, product positioning, messaging, promotional materials, and sales support tools.
• Coordinate development and updates of product labels and related materials in collaboration with appropriate internal teams.
• Manage the routing and approval of promotional materials through the appropriate internal review process, including coordination with Regulatory and other cross-functional stakeholders.
• Support advertising and promotional programs, including digital promotions, media placements, direct marketing, and other initiatives designed to support product awareness and sales.
• Collaborate with internal teams and external creative agencies to ensure consistent product positioning, messaging, and Sagent brand standards.
• Support the development and implementation of product and brand initiatives designed to support sales growth and customer engagement.
• Coordinate promotional material mailings and distribution to Sales and other stakeholders.
• Working knowledge of Windows operating systems and Microsoft applications including Outlook, Word, Excel, PowerPoint, Marketo, etc.

Trade Shows & Conference Management – 30%

• Coordinate and support Sagent's participation in trade shows, conferences, and industry events, including registering specialty sales team for national trade shows.
• Partner with Sales representatives to identify event requirements and ensure appropriate displays, literature, promotional materials, and giveaways are available for each event.
• Coordinate trade show shipments, deliveries, returns, and related logistics with internal stakeholders and third-party fulfillment partners.
• Manage and maintain trade show displays and materials, including banner stands, table drapes, display cases, and other event assets.
• Maintain trade show calendars, event requirements, project timelines, and related documentation (i.e. invoice management).
• Coordinate with external vendors, creative agencies, event partners, and fulfillment providers to support successful event execution.

Social Media & E-Communications – 30%

• Develop, coordinate, and disseminate social media content supporting product launches, company initiatives, industry events, holidays, and other marketing priorities.
• Manage Sagent's LinkedIn presence and coordinate content for the company LinkedIn page.
• Develop and coordinate e-communications, including e-blasts, product launch communications, customer communications, and other digital marketing initiatives.
• Manage website content and updates, including coordination of customer inquiries and ensuring current product and company information is available.
• Support development and execution of digital marketing campaigns and promotional programs.
• Create and maintain content calendars to ensure timely development, approval, and distribution of communications.

Minimum Qualifications / Experience:

• 2 plus years proven healthcare industry experience in downstream marketing – pharmaceutical preferred.
• Ability to oversee multiple and competing projects in a fast-paced, changing team environment.
• Have a passion for quality and impeccable detail orientation.
• Ability to work in a cross-functional team environment and a flexible team-oriented perspective.
• Solid business acumen and project management.

Education / Certifications:

• 4-year college degree or equivalent work experience.